PRIVACY POLICY

Effective Date:

December 1, 2023

This Privacy Policy (“Policy”) describes the information collected by or on behalf of Helm Health and Wellness (“Helm Health and Wellness,” “we,” “us,” or “our”) through our website (“Site”) and how the information is used, protected and shared. If you have questions or concerns about this Policy, please contact us as set forth below.

We may modify this Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.

If you use the Site, you must comply with our Term of Use (“Terms”) found https://helmhealthandwellness.com/

1. Information We Collect

We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household (“Personal Information”) about you when you use our Site, and otherwise interact with us (collectively, “Services”). The information we collect falls into three categories:

(a) information you provide to us;

(b) information we collect through automated methods when you use our Services; and

(c) information we collect from other sources (as further detailed below).

We do not perform functions or activities that involve the use or disclosure of Protected Health Information (“PHI”) as defined in the Health Information Portability and Accountability Act (“HIPAA”) and the information we collect from your use of our service and the Site is not subject to HIPAA regulations.

You can visit the Site without submitting Personal Information. However, Personal Information is required to use certain Services, for example, book appointments, contact us via email or phone (where we may retain your message’s content and our response), receive or request data from us (e.g., newsletters), and respond to communications from us (e.g., surveys and promotional offers). In such circumstances, we may be unable to provide you with our Services unless you provide your Personal Information.

Information You Provide to Us

We collect Personal Information that you provide directly to us. If you elect to provide data that personally identifies you such as your full name, gender, email address, date of birth, mailing address, and phone number, payment information or any other information related to your appointment and use of our Services, such as general health information and treatment goals and concerns. We will collect, use, and share such Personal Information pursuant to this Policy and applicable law. This may occur in the following ways.

Marketing Communications;

Email Opt-Out. If you opt-in to receive marketing communications from us, you may submit your name, email address, mailing address, and phone number. We use this data to send you promotional and other electronic and hardcopy communications. We may use third-parties or service providers to deliver communications to you. You may opt-out of such marketing emails by using the unsubscribe link in the email. To opt-out of other communications (e.g., postal marketing and telemarketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of non-marketing communications, such as emails about your account or transactions.

You may also elect to receive text messages from us. When you sign up to receive SMS text messages, we will send you information about promotional offers and more. To the extent you voluntarily opt-in to receive SMS notifications sent directly to your mobile phone number, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by replying “STOP”.

Live Chat Conversations.

If you use the chat feature available on the Site or via your account, we will collect all text and other data that you submit via that chat feature, and we may link the chat information to your account.

Feedback.

When you provide comments or feedback about our Site, the content on the Site, or our Services (“Feedback”), we will not treat that Feedback as confidential, and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.

Data Automatically Collected

We may use automated technologies to collect information from your computer system or mobile device when you use our Services.

Cookies & Other Tracking Technologies.

We may use cookies, web beacons, pixel tags and other tracking technologies (collectively “Cookies”) on our Site. A cookie is a small text file that our Site saves onto your computer or device when you use the Site that provides us certain information about your activities. Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with some information you provided. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.

A Cookie can either be a “session” Cookie or a “persistent” Cookie. Session Cookies exist only for so long as you are visiting the applicable Site and are typically deleted when you exit your web browser. Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit a website that has implemented a persistent Cookie, the persistent Cookie is renewed, and that Cookie will remain active until its predetermined expiration date. You can manually delete persistent 

Cookies through your browser settings.

Cookies may either be “first-party” or “third-party” Cookies. A first-party Cookie allows your web browser to talk to the actual website that you are visiting (i.e., this Site). A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. We may not have control over how a third-party uses information collected through third-party Cookies.

Most browsers automatically accept Cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Site. Not all features or functions of the Site may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.

The Cookies on our Site may collect information such as:
• IP addresses assigned to the computers and other devices you use;
• your internet service provider;
• device ID number;
• approximate geographic location;
• browser type;
• Site pages visited;
• websites you access before and after visiting the Site, and
• data related to how and when you use the Site.

CALIFORNIA’S “DO-NOT-TRACK” REQUIREMENT. WE CURRENTLY DO NOT HONOR “DO NOT TRACK” REQUESTS.

Data from Other Sources.

We obtain data about individuals from various third-party companies and public sources. This enhances our existing data about our users, improves our ability to contact you, and enhances our marketing capabilities.

2. How We Use Your Information.

We use Personal Information that we collect for the following purposes:

As Stated or Agreed to at the Point of Collection. We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.

Administration.

We use Personal Information for administrative purposes, such as to inform our business strategies, and to understand the Site’s demographics and user preferences.

Site Management.

We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site to you and our users.

Business Analytics.

We use Personal Information for business analytics purposes, including consumer and operations research, to assess the effectiveness of our sales, online Services, marketing, and advertising, and to analyze market trends and (future) customer demand.

Advertising and Communications.

We may use Personal Information to send you promotions or to perform targeted advertising, to notify you of new Services, products, or programs, to notify you of new features of our Site, to notify you of changes to our Terms or this Policy, and for other similar communications.

To Protect Our Rights.

We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.

How We Use Data Collected by Automatic Technologies.

We use Cookies to:

(i) make our Site function properly;

(ii) provide personalized experiences;

(iii) tailor our interactions with you;

(iv) help with our marketing efforts;

(v) provide us with valuable data and statistics about the usage and effectiveness of our Site and to help us improve our Site; and

(vi) help us improve our Services.

Google Analytics.

We use Google Analytics to collect and process information about your use of the Site. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

Online Behavioral Advertising.

We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including the Site) over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and on other websites and may be sent to you via email.

We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.

3. Retention of Personal Information

We will keep Personal Information for the period necessary to fulfil the purposes described in this Policy, unless a longer retention period is permitted or required by law.

4. Disclosure of Personal Information

We do not sell, rent or lease Personal Information to any third party. We may share Personal Information with the following categories of parties, in compliance with applicable laws:

Employees and Affiliates.

We may disclose Personal Information with our employees and affiliates who have a need to know the information for our business purposes.

Third Parties and/or Service Providers.

We may disclose Personal Information with third parties and/or service providers that provide services for us. For example, we may disclose Personal Information with vendors to help us host and manage the Site; provide targeted advertising and other marketing; improve the content and functionality of the Site; perform data analysis and statistical analysis; troubleshoot problems with the Site; provide payment processing services and online storefronts; and support or provide the security of the Site.

Government Officials and/or Law Enforcement.

We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information:

(i) if we believe in good faith we are legally required to disclose that Personal Information,

(ii) if we are advised to disclose Personal Information by our legal counsel, or

(iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, Helm Health and Wellness or any other party.

Professional Advisors.

We may disclose Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to Helm Health and Wellness.

Change in Ownership.

In the event Helm Health and Wellness is the subject of a change of control or in the event the Site changes ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide Personal Information to the subsequent owner(s).

Other.

We may disclose Personal Information with third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

5. Use and Disclosure of Non-Personal Information.

Helm Health and Wellness may collect, use, disclose, transfer and otherwise process de-identified and aggregated information that it receives or creates for any purposes in its sole discretion, in compliance with applicable laws. Helm Health and Wellness is the sole and exclusive owner of such de-identified and aggregated information, including if Helm Health and Wellness de-identifies Personal Information so that it no longer considered Personal Information under applicable laws.

6. Children’s Information.

The Site is not directed at children under 18 years of age. We do not knowingly collect, sell, use, or share Personal Information from children under 18. If we obtain actual knowledge that any Personal Information we collect has been provided by a child under the age of 16, we will promptly delete that information. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

7. Data Security

We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.

YOU UNDERSTAND THAT NO DATA TRANSMISSION OVER THE INTERNET OR DEVICE CAN BE GUARANTEED TO BE 100% SECURE. WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION AND YOU PROVIDE PERSONAL INFORMATION AT YOUR OWN RISK.

8. Social Media

We are active on social media, including Facebook, YouTube, X (formerly Twitter), Instagram and LinkedIn.(“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

9. Access from Outside the United States

If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the in other jurisdictions.

10. Third-Party Websites

The Site may link to websites not controlled by us. We are not responsible for third parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Contact Us

If you have questions or concerns regarding this Policy, contact us at:

Helm Health and Wellness
(732) 820-0290
[email protected]